Episode 72: Melanie Villeneuve on Transparency, Hard Choices, & Why It’s All About The Invitation

Melanie Villeneuve on Transparency, Hard Choices, & Why It’s All About The Invitation | A Braver Brand with Kate K. McCarthy

The A Braver Brand maternity leave series continues with Episode Four and my conversation with Melanie Villeneuve, co-owner of The Northern Table, a Canadian-based brand that aims to create delicious herbal blends - both tea and salt blends - that are aligned with the seasons, transparently sourced, and deeply connected to the land.

In this episode, Mel and I talk all about...

  • What it was like to take a step back from her former business, The Nomadic Wife, to create a brand and business that was truly aligned and impactful

  • The conversations that she wants to have and inspire

  • What it’s like to be in the trenches, continuing to define who they are and what they do

  • The challenges that she’s come up against in building out her work - and the pivots she’s made in the process

  • Making hard choices while staying within your values

  • Why humility is an integral part of the process

  • Mel’s passion for going local

  • Why The Northern Table isn’t in the “tea market,” they’re in the “transparent supply chain market”

  • What it looks like to set the invitation for deeper engagement - and for our customers and clients to make a different choice


With each guest, I ask them the same thing: Who or what makes you feel your bravest? Here’s Mel’s response.

“For fear of using an overused quote, I’m going to quote Brene Brown. She says in Daring Greatly, ‘Courage starts with showing up and letting ourselves be seen.’ No matter how many times I read it, no matter how many times I sit with it, it always gives me shivers. That’s one thing that we have decided to do very differently than most larger brands - we’ve decided to let ourselves be seen. What that means is being brave and sharing the bad days. What that means is being brave and sharing the difficulties, the struggle, the grit.”


FROM THIS EPISODE:

TheNorthernTable.ca | Follow Mel + Tom on Instagram at @the.northern.table | Subscribe to The Northern Table Newsletter


Catch the full episode here:


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A Braver Brand with Kate K. McCarthy is produced by Kate K. McCarthy, LLC. For show notes & other resources, visit www.katekmccarthy.com/podcast.