evolution + euphoria: why i gave up
Not many people know that katekmccarthy.com almost didn’t happen.
Flashback to a little over 11 months ago, sitting in the passenger seat of a tiny blue rental car in the suburbs of Chicago. I was in the midwest to join my (brand-spankin’-new) husband on one of this fall recruiting trips.
Just a short week earlier, I had launched the beta registration for a mini-course for my health coaching business, Wellness by Kate. I had created the materials, edited up the copy, and knew that when I hit the metaphorical “launch” button, there would be women chomping at the bit to join.
But, instead of the euphoria of a love-soaked launch, the only thing going through my mind was this: I hope that no one signs up.
Uh-oh. Talk about a red flag.
That sinking feeling of unease haunted me for days. That’s not how it’s supposed to feel.
Sitting cross-legged in the passenger seat, I turned to my husband.
"Babe, I think I need to close my business."
Now, before you jump up to tell me not to give up, never give up, let me just say this… That feeling of unease? It wasn’t the first time that I had felt it. It had been lingering in my planning and content strategy for months, a heavy discontent growing with the direction of my business. What I was creating just didn’t feel right. And what’s the point of putting in the hours of blood, sweat, and tears to build a business that I wasn’t going to love?
Creative expression – whether it’s for your life or your business (or a little bit of both) – doesn’t have to feel like slogging through quicksand. It doesn’t have to suck at your soul’s energy, weighted down with a dutiful, dark sense of obligation, or feel like a weekly root canal.
And while, yes, sometimes your creative practice leads you into the dark night of the soul, on a journey to the shadow side and back again, I would argue that it shouldn’t, on the whole, make you want to curl up into a ball and cry at the thought of it.
So, with the unfailing support of my sweetheart, and after more than 2 years of hard work and constant growth, I closed the doors of Wellness by Kate and began to figure out what comes next.
What came next shook me to my core.
What came next was the first round in what would be more than 6 months of family emergencies. My brother flew the 3,000 miles home for the weekend, and my sister – and our in-house medical expert – took the all-important night shift in the hospital room.
Health scares. Hospital stays. Doctors appointments without a diagnosis in sight.
I knew, then and there, that I needed to dig deep and create a life that could flex just enough for me to sit in on doctor’s visits and be there for my (seriously phenomenal) family unit.
So, with the support of my family and a gentle (but firm) nudge from a colleague and fellow writer, katekmccarthy.com was born.
And finally… I felt it. The euphoria of a love-soaked launch.
That’s how it’s supposed to feel.
When we launched, I had no idea where this would lead. All I knew is that I was deeply in love with helping my beloved humans get their written work into the world, and in a way that only they could.
What started as an editing business has since become a wholehearted home for authentic expression, soul-soaked creative transformation, and a space to hold your heart while you mine for the radiant gold of your wholly unique and powerful brand voice.
From our soulful retreats to my brand voice mentorships to our DIY courses + workshops, it all comes down to one thing: my job is to hear your heart and help you hear it better, too.
This space has been a coming home for me, a return to self and soul.
My hope is that it can be the same for you.