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Every Saturday morning, an email goes out to my community.
More than a newsletter or a weekly update (because, let’s face it… no one needs another newsletter in their email inbox), what it is is a love letter. Storytelling mixed with soul and courage and creative expression - with a heaping scoop of honesty about the things in life that are messy and vulnerable and hard and so, so good.
I’ve had some readers describe it as the thing that they read over their morning cup of coffee, something to savor and enjoy. I’ve had others reply with little notes of gratitude, sharing that I said exactly the right thing at exactly the right time, that what I wrote touched the tenderest parts of their hearts. Still others see it as a love note between friends, a moment when my heart opens to theirs and we connect, if only for the few minutes that they spend reading my words.
The ones that aren’t so into it? Well, they unsubscribe. And that’s ok.
Sometimes, I’ll share a bit about what’s coming up next in my business or about links and launches that have inspired me. Other times, there will be an invitation to join my online workshops or sign up for an upcoming course or offering.
But every single email, without fail, is soaked in love, crafted with tenderness and intentionality, and written straight from my heart.
The truth is that it hasn’t always been that way.
When I first started in the wild and wonderful world of entrepreneurship (more than three years ago - what?!), I didn’t know what to write to my email community. Having been the recipient of hundreds of thousands of marketing emails, I thought that mine had to look the same as everyone else’s, and that to show up differently meant that I would be showing up “wrong.”
So, caught up in fear and confusion, I would show up sporadically, or not at all. I would share surface level musings or only when I had something to launch. I wrote about things that didn’t really matter to me, but seemed like they mattered to everyone else.
It felt slimy, sticky, and not at all like me. I'm sure that my readers could feel it, too.
And then, there was a moment. A moment where I realized that I was building a business that didn’t have a bit of “me” in it, that the foundation that I was creating would - in five or ten years - feel like it was sinking, cracking, caving in.
I realized that, if I really wanted to build someone else’s empire (because that’s what I was doing, even if I hadn’t come to terms with it yet), it would be faster - and a hell of a lot easier - to forget this entrepreneurship thing altogether.
So, I went back to basics.
And, by back to basics, I mean back to my core desired feelings. Back to my foundational values. Back to the intangible elements and unspoken ways that I wanted to connect and communicate with my growing tribe.
Back to myself.
At the center of everything I do, there is a deep, deep desire to be... familiar.
For my readers and clients and community to feel like they’re talking to a good friend, each and every time one of my emails lands in their inbox or my name pops up in their newsfeed. A friend who cares enough to encourage wholehearted expression and courageous risk-taking and authentic curiosity. One who wants to know and love them, exactly as they are.
Because they are. Because they are.
So, instead of floating on the surface... I dove deep.
Instead of selling, I sent out invites.
I shared my mess and my message.
I used stories instead of statistics.
I used love letters instead of links.
I found my people. And they found me.
Whether you receive my emails each week without saying a word or you have signed up for one of my workshops, whether I’ve worked on your website copy or we’re working one-on-one in a mentorship, it means more than open rates and clicked links ever could. It means connection.
And that’s everything.
What I’m saying is this…
If you find yourself confused or afraid about how to show up in the world, start here.
Start with love. Begin by extending an invitation. Go back to basics, back to the heart of things, back to yourself. Write love letters and notes of gratitude. Share stories... the truer and real-er, the better. Keep reaching out, inviting in, engaging with openness and curiosity and courage.
Start with intention. Begin with connection.
You’ll find your people. And they’ll find you.
Wondering where to start? Here’s a writing prompt to inspire you:
What’s a story that you’ve inherited or claimed as your own, a “should” or “supposed-to” that’s hemmed you in, constricted your spirit, or kept you stuck? What did it look like to reveal and rewrite that story for yourself?
Don’t skip the messy middle. Share from your soul.