Kate K. McCarthy
About Your Next Right Step Work With Me Podcast
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AboutYour Next Right StepWork With MePodcast
Kate K. McCarthy
Here to hear your heart and help you hear it better, too.
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Sleep your way to the top.

Next week, we're bringing you 5 tips to renew your health in your sleep.  Here's a sneak peek into the power of sleep... 

Kate McCarthyMay 9, 2014Comment
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To get where you're going.

Kate McCarthyMay 13, 2014
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To love another person is to see the face of God.

Kate McCarthyMay 9, 2014

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Revolutions occur when you're open to your own evolution. There will be questions that you never thought you'd be able to answer that suddenly feel clear and true and real. There will be learning edges that once kept you quiet and small that now excite you to action. And there will be conversations and decisions that, while they once seemed impossible, now seem deeply important. Stay open to your own evolution.⁣⠀⠀ ⁣⠀⠀ You are a revolution just waiting to happen.
#realtalk: Over the past 4+ years of small business ownership, there has been more than one (gazillion, it’s seemed) moments where I’ve found myself stuck, uncertain, and overwhelmed by all the ways that my business wasn’t working for me.⁣⠀ ⁣⠀ In those moments, I felt isolated and alone, desperate and disappointed and craving the answer, an answer.⁣⠀ ⁣⠀ And in those moments, my first instinct (note: not intuition, but instinct… fueled by fear and overwhelm) was to push the easy-button.⁣⠀ ⁣⠀ To find a quick fix, a silver-bullet, an answer - hell, any answer - that would fix that feeling. That would take away the uncertainty and overwhelm and provide a way forward.⁣⠀ ⁣⠀ The newest course or shiny strategy or paid ad campaign, all promising a one-way ticket out of the stuckness - and fast.⁣⠀ ⁣⠀ The problem? The easy-button, while a helpful tool for escaping discomfort, doesn’t make the most aligned business decisions.⁣⠀ ⁣⠀ In fact, in my experience, the easy-button leads to movement, just movement in the wrong direction.⁣⠀ ⁣⠀ Away from our dreams, our goals, ourselves.⁣⠀ ⁣⠀ Over time, I came to recognize that instinct to push the big, flashing, oh-so-shiny easy-button. To recognize what it feels like - physically and emotionally - in the moments before I reach for it.⁣⠀ ⁣⠀ And to choose a different path.⁣⠀ ⁣⠀ One that moves me closer to my dreams, my goals, myself.⁣⠀ ⁣⠀ Now, when I’m in the midst of uncertainty or overwhelm (because those moments still come and go, nearly 5 years into the process), I know that there’s a better way.⁣⠀ ⁣⠀ And that better way? Well, it’s not quite as sexy or shiny, and it certainly involves more discomfort, but it’s led me to some of my biggest breakthroughs, my most financially abundant months, and a coaching and mentorship practice that’s filled with my favorite kinds of wholehearted entrepreneurs and creatives.⁣⠀ ⁣⠀ I couldn’t be more grateful that I’ve learned to steer clear of that easy-button.⁣⠀ ⁣⠀ Do you have an easy-button of your own? A space or strategy or pattern that you revisit when you're feeling uncertain or discouraged?
When I first launched my business, I had a picture in my head of what it would look like.⁣⠀ ⁣⠀ I had my ICA (Ideal Client Avatar aka dream client) all figured out. I knew what I would do for her and what my process would look like. Simple, right!?⁣⠀ ⁣⠀ Not so much.⁣⠀ ⁣⠀ By offering low-cost offerings to my first few clients, I quickly learned that the person I thought I wanted to work with wasn’t quite it.⁣⠀ ⁣⠀ And the work that I thought I wanted to do? It didn’t even begin to scratch the surface.⁣⠀ ⁣⠀ With each new client, I gain more and more clarity around my true dream client, my boundaries, and how it all shows up in the value I provide to my clients.⁣⠀ ⁣⠀ Since then, my business has continued to expand and deepen and shift.⁣⠀ ⁣⠀ What are some things you’ve learned about yourself, your dream clients, or your process since launching your business?⁣⠀ ⁣⠀
I’ve got news for you, friend. ⁣⠀ ⁣⠀ Your online presence - from social media to blog posts to your email newsletter - doesn’t have to look like everyone else’s.⁣⠀ ⁣⠀ Want to send love letters or mantras? Want to create poetry or nuggets o’ inspirational gold? Want your blog to be a space where you get clear on the concepts for your next book? DO IT. ⁣⠀ ⁣⠀ Whatever you create, it needs to sound and look like YOU. Not your favorite digital guru or online business maven. Not the everyone’s-doin’-it biz strategy that they say will get more $$ in the bank. YOU.⁣⠀ ⁣⠀ Because, when your clients come a-callin’ (and they will when you create from an authentic space), you want them to be meeting the real deal.⁣⠀ ⁣⠀ Consider this your permission slip to think outside the box.⁣⠀ ⁣⠀ P.S. Struggling to find your voice, to write or create in a way that sounds and feels like you? That's what I'm here for. Snag your free 30-minute Next Right Step Session at the #linkinbio
This I KNOW to be true:⁣⠀ ⁣⠀ The world needs you, your voice, your story.⁣⠀ ⁣⠀ Sometimes, when we bury down deep into our businesses, we forget that it is our story, our experience, and our collected wisdom that drives us.⁣⠀ ⁣⠀ Even more than that, it’s the force that attracts your dream client to you.⁣⠀ ⁣⠀ Your story is more than just a backdrop to your business. It IS your business.⁣⠀ ⁣⠀ So, friend, keep telling your story, all of the bits and pieces that brought you here, inspire you, light you up. Tell it again and again. In as many ways as possible, in as many places as possible.⁣⠀ ⁣⠀ Start here. Share a piece of your story below, something that makes you perfectly and beautiful suited to what you do and share and teach. It could be a moment of heartache or joy, a bit of collected wisdom, or a tale of hard-won experience.⁣⠀ ⁣⠀ Tell your story. Again and again.⁣⠀ ⁣⠀ 📷: @morganharpernichols
Your brand's messaging is more than just words on a page. It's more than a collection of clichéd headlines, clever catch-phrases, and finely tuned features v. benefits. It's more than just mirroring what works for everyone else.⁣⠀ ⁣⠀ Rather, it's how you infuse who you are into how you show up in the world. It's the way that you translate the heartbeat of your business into a linguistic love letter, how you connect most deeply with your people, and how you share your values, your mission, your vision, your heart. It's about knowing who you are, what you're all about, how you serve your people, and who those people are.⁣⠀ ⁣⠀ To be able to make the impact that you're dying to make, to attract the clients that you dream about, and to make the income that makes it all possible, your messaging - from your copy to your content to your Instagram bio - needs to feel like you.⁣⠀ ⁣⠀ It needs to fit just right.⁣⠀ ⁣⠀ If you're struggling with gaining clarity (and confidence!) around how to find the right words to communicate your heart with the humans you're meant to serve, whether it means refreshing a few aspects or creating it for the very first time, I've reserved a few of my free 30-minute Next Right Step Sessions just for you.⁣⠀ ⁣⠀ But they'll go fast! (Because, friend, we've all been there - stuck or uncertain or spinning in circles as we try to find just the right words to share our hearts!)⁣⠀ ⁣⠀ Click the #linkinbio to reserve your free call.
Kate K. McCarthy
Seattle, WA
kate@katekmccarthy.com

Here at katekmccarthy.com, we are dedicated to helping you bring a braver you to your brand regardless of age, sex, gender identity, gender expression, sexual orientation, ability, size, appearance, race, spirituality, ethnicity, or nationality.

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