It’s all about connection.

Every email starts a conversation. Every blog post tells a story. Every message you share paints a picture of who you are and what you’re about.

To rock your business in a way that feels amazing, woo your dream clients, and build the brand that’s honestly you, you need to make sure you’re getting visible in a way that feels aligned. Make sure you’re baring your creative soul truly, madly, deeply.

But putting your soul on paper is no easy feat.

It’s a delicate balancing act of expressing your value and captivating your dream client. Walking the tightrope alone is scary.

That’s where I come in.


Hi. I’m Kate K. McCarthy, business + brand mentor for creative entrepreneurs.

My job is to help you infuse who you are into how you show up in your brand and business.

My job is to help you step out in courage and wield the power of your unique and passionate voice with ease.

My job, really, is to heart your heart and help you hear it better, too.

Sound oh-so-good? Let’s do this.

 
“I felt so stuck in my own head when we first started. I knew I had something valuable to share and people who need to hear it but I knew I wasn’t communicating effectively with my people.

Kate was beyond insightful. She asked me the questions that got me out of my own head. She was able to pinpoint exactly what makes me different and unique and show me how to tap into that in a genuine and non-salesy way. I realized after our time together that I needed to make the shift in changing my business name and really step into that. It was something I have been wanting to do but haven’t done it because I was just afraid of it. Such a powerful and eye opening experience.

You are so gifted, Kate! Thank you, thank you, thank you!!!”
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Danait Berhe, Web + Brand Designer at Heart & Vine Creative

 
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We all have our people. And these are mine.⠀ ⠀ They're not perfect. My parents split back in 2008 and there's been a break-up or two since this photo was taken, not to mention family holidays gone sideways and more than a few disagreements, but when push comes to shove, this family has made it through the tough stuff in one piece.⠀ ⠀ And despite the tough stuff - a divorce, a break-up, four seizures, living in different states, and more - we've come through it loving each other better, with more honesty, better boundaries, and a fierceness that comes from walking through the fire together.⠀ ⠀ On Tuesday, I dropped an episode of the podcast all about self-care and support. In it, I share about why - as wholehearted, creative entrepreneurs (and humans, duh!) - it's so damn important to know who is in your corner.⠀ ⠀ These are just a few of the ones that I know are in mine. Even if they have no idea what I do (and I’m pretty sure that most of them couldn’t explain what I do if you asked them), they are unfailing in their support, unwavering in their love, and the best damn crew of cheerleaders you've ever met.⠀ ⠀ Who is in your corner, friend? Tag them in the comments below!⠀ ⠀ (And then, head to the #linkinbio to listen in to the most recent episode of "Amplify: A Podcast for Creative & Courageous Entrepreneurs"!)
The beautiful thing about creative entrepreneurship (and also one of the most difficult, to be totally honest) is that we get to write our own rules. To define what a "work day" looks like. To shape what it looks like to show up and get visible. To decide what we share or make or sell.⠀ ⠀ And too often, we take the tired templates created by the world around us and overlay them onto our brands and businesses. Our to-do lists and priorities become riddled with "shoulds" and "supposed-to’s", our goals start to look like everyone else’s.⠀ ⠀ Let’s break the mold, shall we?⠀ ⠀ Throw away the old rules. If you wrote your own rules for your life and business, knowing that they can shift and change and clarify over time, what would some of them be?⠀ ⠀ Take an hour or two away from your desk – or, better yet, outside in the fresh air! – and sketch out your rules.⠀ ⠀ What comes to mind?
✨⠀ ⠀ 📷: @iamhertribe
"The bigger the dreams, the better you have to care for yourself." ⠀ ⠀ This week on the podcast, we’re continuing our 3-part series on lasting success with Part Two, all about self-care, support, and how to create a care plan for your life and business.⠀ ⠀ In it, I share…⠀ ⠀ ⇢ Why creative entrepreneurship is, as cheesy as it sounds, a journey - and why self-care & support are essential elements for the road ahead⠀ ⇢ Why self-care can be so challenging, especially for entrepreneurs with big, audacious dreams⠀ ⇢ How to create a support system that gets you⠀ ⇢ Why pro-active - or preventative - self-care is so key to your lasting success⠀ ⇢ How to create a self-care & support plan in case of emergency⠀ ⠀ Plus, I made you your very own business + life care plan template so you can create a care plan of your own. Download your free PDF care plan at katekmccarthy.com/podcast!⠀ ⠀ Hit the #linkinbio, head straight to katekmccarthy.com/podcast, or subscribe to "Amplify: A Podcast for Creative & Courageous Entrepreneurs" in your favorite podcast app to listen in.
Listen, wherever you are and love—⠀ that’s where you are.⠀ ⠀ // Mary Oliver
Have you ever done values work - either in life or business?⠀ ⠀ Getting clear on our core values is deeply powerful, informing everything from how we plan our days to the clients we work with to how we spend our evening hours. When our lives and businesses are aligned with our core values, it means showing up with more intention, integrity, and flow. On the flip-side, when we are out of alignment in any area of our lives or businesses, it can lead to burnout, confusion, and discouragement.⠀ ⠀ My top 5 core values (in no particular order) are authenticity, connection, curiosity, trust, and bravery. Each of those words means something special to me, beyond their dictionary definitions - and they dictate how I show up, for my business, my people, and myself. They are tied to every offer, every tough conversation, every dollar spent, and every goal I set for myself.⠀ ⠀ What are your 3-5 core values? Share ‘em in the comments below along with how they show up in your life or business!

My goal is to hear your heart - and help you hear it, too, regardless of your age, sex, gender identity, gender expression, sexual orientation, ability, size, appearance, race, spiritual preference, ethnicity, or nationality.