The online world is seriously weird sometimes.
From Skype calls with virtual strangers who quickly morph into wholehearted soul sisters to brief conversations on Facebook that somehow unlock and unblock that thing that's kept you stuck for so long… it's a magical, very weird and wonderful place.
Don't get me wrong. There's definitely a dark side to it all. But, for the most part, this very strange world has introduced me to a level of freedom and connection that I never thought possible.
After all, here I am on a Wednesday morning, writing you a little love note. Even if I've never met you, this email is meant just for you.
A few weeks ago, one of my newest soul sisters and I chatted over Skype. Jules* lives half a world away (her evening is my morning), but, despite the time difference, the topic of conversation could not have been more resonant.
Jules is a seriously talented graphic designer. Last year, after a lifetime in the biz (working for everyone else), she decided to finally go after her dream of founding her own agency. Basic website. Check. Basic packages. Check. Ready to go.
For a while, it was great. She picked up clients bit by bit, shocked and grateful that someone would pay her for something that came so naturally.
True, her income just covered the bills at the end of the month. And there were a few too many clients who pushed her professional boundaries and didn't fit into her visions of a dream business. And, yes, most days, she woke up dreading yet another tense email from Client She-Shall-Not-Be-Named.
When we talked that morning, she cracked open, spilling her heart to me. All her hopes and dreams and fears and disappointments cascaded out at once.
After a long day of emails and phone calls and accounting mishaps, Jules was exhausted. Her to-do list still ran a mile long. In that moment, she realized that if she were to continue in this direction, at that pace, her business might not see the end of the quarter, much less the end of the year.
She told me… Maybe I just need to let it all go and start over.
Oof. I've been there. Maybe you have, too.
Maybe you're grateful to work-from-home/set your own hours/be your own boss... but you know deep down that you - and your business - are meant for more.
Maybe you find that you're attracting clients that don't quite light you up, respect your boundaries, or pay their invoices on time.
Maybe you struggle to figure out how to position yourself as an authority and expert in your industry — not to mention muster up the courage to call yourself one.
Maybe you're weighed down by your to-do list or find yourself uninspired and exhausted.
This is not what entrepreneurship is supposed to feel like, love.
But the good news is that you don't have to give it all up and start again.
You can feel lit up when you hop on a call with a client. You can support your people and make more than the bare minimum. You can share your knowledge without burning out or suffering in silence.
All it takes is stepping back, getting clear, and articulating your unique brand voice and vision in a way that positions you as an expert/guide/authority (whichever term you resonate with), attracts your dream clients, and provides for your pocketbook - and your spirit - in the process.
You can do this.
How do I know? Because I've done it. Because I've watched biz soul sisters do it. Because I've helped dozens of soulful entrepreneurs do it.
Because, whether or not we've met, I know you. You're magic. You can do this.
These days, Jules and I are working together to help her get clear on her brand and business vision, those dreamy potential clients, and what it looks like for her to infuse who she is into how she shows up in the world. Not only has it provided some desperately needed emotional and energetic space, but she can finally see the dream again. Now, she knows what she's really chasing.
I say all this to share one of my core beliefs – both in life and in business:
The world needs what you've got.
So, if you're a little like Jules (believe me, I've been there, too), remember this:
We need you. You've got this.
And if you're looking for a little support, reach out, dear friend. I'm here.
More to come, love.