A few weeks ago, one of our beloved community members stepped out in vulnerability and courage to ask a tender and sensitive question...
An intrepid entrepreneur with a strikingly beautiful and sensitive heart, she had - six months earlier - launched a blog and accompanying Instagram to match her brand-new, inspirational brand identity.
For months, she had been posting regular, branded content on Instagram. For months, she had been connecting with like-minded accounts. For months, she had been commenting and liking, following through and reaching out.
Doing all the "right" things - and with heart.
But little did she know that while she was reaching out and connecting organically and intentionally, there was, underneath the likes and comments from other accounts, a strategy of "like-for-like," follow-back bandwagons, and bot-like behavior. Accounts would ghost on her, following her only to gain her "follow-back," and she'd be left feeling disconnected and used.
After 6 months of consistent content and connection, she was feeling hopeless, burned-out, and uncertain. She didn't know what she was doing wrong - or whether she should even continue when the road felt so long and arduous, the relationships so surface-level and disingenuous.
So, she reached out.
And, because I've been there, and because I know that, whether you're building a social media following or an email list, many of you have felt and might feel the very same way, I wanted to share my reply with you.
"The online space can be... well, shallow. It can be noisy and chaotic - everyone trying to shout a little louder to get a slice of the pie (we all have our own pie, but that's a story for another day). I want to encourage you to keep sharing, whispering the inspiration from your spirit. You quite literally never know who is listening.
When I first started showing up regularly in my online visibility over two years ago, I would post daily in Facebook groups and on Instagram, and it felt like there was little to no traction.
About 6 months into sharing my content regularly, one little comment blew me away.
One woman (who had never "liked" or "commented" on a post in the history of ever) said: 'Is it just me, or do you save every single one of Kate McCarthy's posts to return to later?'
I was dumbfounded, speechless, and shocked. I had absolutely no idea that she had even been seeing my work or my words -- and I had been this close to giving up.
You never know who is listening.
In terms of attracting new followers (who are super-aligned with your spirit), I would encourage you to keep reaching out, play around with hashtags and Instagram stories and light-hearted connection.
And know that this is just a season. You never know who is listening, lovely."
I share all this to say: keep going. Keep sharing. Keep reaching out and connecting with soul and intention and depth.
Your worth isn't tied to the number of followers on Instagram or how many likes your latest Facebook post received. It's not connected to the number of people on your email list or how many times you post on Pinterest.
It's easy to get caught up in the hustle. To think that, because your Instagram followers ebb and flow, your message isn't making an impact.
But keep sharing, love.
Because the world desperately needs what you have to offer it, love. Because, beyond the scope of your brand and business, your wholehearted and soul-soaked success changes all of us for the better. Because you're doing good work - and with heart.
Because you never know who's listening.
And, if you need a little extra encouragement or a digital hug from a human who believes in you and your desperately needed work in the world, reach out, love. I'm here.